The inspiration for my work comes from many places, but the heart of my designs is always driven by your goals for the project. Armed with this information, I roll up my sleeves, do my research, and then try to think of creative solutions to common problems. Along with that, I tackle the following:
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Is there a compelling and clear call-to-action?
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Is the design/architecture usable and friendly?
I gather intelligence and then execute. It’s not the most exhilarating process, but it’s smart and efficient. That’s how I believe in working. Once the creative design is fleshed out, I move on to the Execution Phase.
